Another sample I received at the Wizard Publicity Event a few months back was this small sachet of Freeze 24-7’s Freeze & Go – labelled an ‘Instant Smoother and Brightener’. This is the third product I have tried from the brand and it is definitely my favourite so far.
The product usually comes in a 20ml squeezy tube which I think is the best option for a primer. I am referring to this as a primer as that is really what I think it is. It claims to instantly brighten and plump skin while refining and reducing the size of pores and softening fine lines. They’re pretty much all of the things I want a primer to do.
Apologies for the flash photography. I was using it before work and it was pitch black outside. Oh, the joys of winter. I was surprised to find that it is actually a thick white cream as opposed to the usual clear affairs by other brands. I applied it to my T-zone where it absorbed instantly – although I gave it a moment or two’s grace period anyway – and then applied my foundation. Now I suffer quite badly from englarged pores on my cheeks and a little on my nose but they were completely invisible after using this product. I was in awe. While I have enjoyed using other primers, this is the first that has truly eradicated the appearance of my pores. What’s more, the effect lasted all day long and before I took off my makeup that evening, I noticed how flawless the skin looked on my T-zone – no visible pores, no oiliness, no movement of my makeup whatsoever. Impressive!
Before I go any further, I must point out that the first time I used this – there was a slight tingle on my skin. Now I don’t suffer from sensitive skin but my skin has been a little drier than usual due to the change in weather. I wasn’t sure if this was supposed to happen or not but the other few times I have used this product, I felt nothing at all (and believe me, I was taking note). Now this tingle wasn’t a burn or a pain or anything else – it was merely a tingle which I thought may have meant the product was working – something was activating to tighten my pores. Because I haven’t felt it since, I have put it down to my skin just feeling a little sensitive so those who do suffer with sensitive skin – beware, this may not be the product for you! Although it does promise to be hypoallergenic, non-irritating, non-comedogenic, dermatologist and clinically tested.
While I have been blown away with the effect on my pores and how it absorbs all oil from my skin so my makeup doesn’t migrate or begin to wear throughout the day, I didn’t really notice any brightening effects. Now, as I wear a full coverage foundation (particularly as it is pretty much matte), brightening primers etc. don’t show through so I don’t bother with them. However, even on bare skin, I don’t notice any change in the brightness of my skin. The website actually claims it “increases radiance by highlighting and contouring eyes, brow bones and cheek bones”. I’m not even sure what that means but I don’t notice any sheen or light-reflective properties from the primer. To me, it goes on the skin invisibly. This doesn’t bother me in the slightest as it is only the pore and oil control that I worry about in a primer but just take note if you are looking for those qualities.
Now, as I’ve mentioned with my previous two Freeze 24-7 posts, price may be an issue for you. It is for me. This 20ml tube will set you back €54 which is quite a lot to ask for a primer. I know it made me wince when I saw it on the Debenhams website. However there was also a sole review on the website and it gave it five stars and claimed it worked incredibly which I completely agree with. My sample sachet contained 1ml and I’ve used it three times – and figure there is at least one, if not two more applications left (although note; I am ONLY using this on my T-zone, not my entire face). So if 1ml is 5 applications, 25ml is 125 applications (That’s maths, kids!) which is 43 cent an application. Would you pay 43 cent a day for poreless skin?
What do you think? Are you a fan of pore-eliminating primers? Would you pay €54 for one?